Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, and gift items. We take pride in our high standards for quality design, personal customer service, and feature a variety of unique clothing lines.

Paperdoll specializes in carrying limited selections of clothing & accessories that help your personality shine and let you to stand out as an individual. Roxy, Element, Billabong, Volcom, BB Dakota, Free People, Sanctuary, Jack, Splendid, Hudson, are just a few of the apparel lines we offer. We invite you to visit our store and browse our changing selection of clothing and accessories.

Paperdoll is located in the Promenade along the scenic Rogue River in the heart of Rockford Michigan. Since 1999 we have been in the community of Downtown Rockford. Click here to find our location. Come see our store and enjoy shopping in a unique and relaxed environment designed with your needs in mind. Also you can shop online by clicking here.


Store Hours:

Monday – Friday 10 am – 7 pm / Saturday – 10am – 5pm
Holiday Hours: Sunday 12pm – 4pm